Wednesday, July 9, 2014

Affiliate Marketing Troubleshoot

What is affiliate marketing? It's easy enough to define, but it actually has many faces; some good and some bad. Affiliate marketing is NOT promoting other people's businesses, it's promoting YOUR business. It should be easy to understand that just because you don't have a website, it doesn't mean you can't build a business. An affiliate is provided with tools and resources to promote a product, which have been researched, optimized and packaged in order to be shared and draw attention for gathering subscribers.

When people subscribe to the mailing list of an online product, they invest their interest in the product and are considering the possibility of paying for the service it provides. Therefore the more subscribers attained, the more the possibility of purchase. It's important to understand that the most successful affiliate programs provide marketing resources, which have already been tested and approved for the purpose of gathering subscribers. They have also been coupled with follow-up resources which attract the subscriber back to the product for another look. Even those follow up emails are diligently researched, tested and approved.

If I subscribe to the mailing list of an online marketing product, I will receive follow-up emails which remind me of the uniqueness of the particular product of interest. As an affiliate I have all these resources at the tip of my fingers for my own benefit. This is very important to remember; and that my only job is to gather opt-ins to the mailing list of the product I want to sell. The affiliate marketing system sells itself, based on actual live and tested results. An effective affiliate page is put to split tests with other pages, to find out which one shows the best results in any of many given possible page viewings.

That's why it is important to not divert away from showing those tested and approved pages, when setting up your marketing campaign. Be careful with splashpage makers; your designs have not been tested. Be careful with rotators, because your affiliate pages were not necessarily tested in rotators or coops. Stick to the basics of branding and multiple streams of income, but DO NOT seek to create your own page and tarnish the potential of an already optimized capture page, squeeze page or splash page.